Working on TikTok campaigns for major consumer brands, I collaborated with cross-functional stakeholders across strategy, content, and execution — where rapid iteration, tight timelines, and alignment between creative direction and business objectives were critical.

This experience informs how I approach HRBP work today: balancing autonomy and structure, enabling high-performing teams, and supporting environments where creativity and execution must coexist.

TikTok Campaign Production (Sonic, Dunkin’)

Supported end-to-end execution of short-form content campaigns, working closely with creative teams to translate brand requirements into engaging, high-performing content.

Exposure to content performance metrics, audience engagement, and rapid iteration cycles, with projects achieving Top 1% retention and engagement benchmarks.

Campaign Here

Cross-Functional Creative Collaboration

Partnered with designers, content creators, and marketing teams to align creative direction with business goals under tight timelines.

Developed an understanding of how creative teams balance innovation, stakeholder expectations, and performance metrics in dynamic environments.

Visual Content & Media Work (can put some photos there, my art work)

Selected visual work reflecting experience in storytelling, composition, and audience engagement. This creative exposure enhances my ability to understand how teams communicate ideas and connect with end users.